Tag: Royal Philips Electronics
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Ten-minute fire at a Royal Philips Electronics semiconductor plant in Albuquerque:Using perspectives from Ch. 4, how do you think these two companies viewed strategic risk, before the fire?
We learned of multiple perspectives on the meaning and application of strategic risk. An example of a strategic risk event occurred on March 17, 2000, when a ten-minute fire at a Royal Philips Electronics semiconductor plant in Albuquerque, New Mexico, “touched off a corporate crisis that shifted the balance of power between two of Europe’s…