Tag: USCB
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How do you feel USCB’s mascot and logo compare to the other mascots and logos of USC system institutions? Why do you think there is a wide disparity in the “quality” and appearance of many of the logos?
Part I: Answer ALL of the following questions from the case (3 points each = 30 points) I. Why is an athletic department logo important? What value does it add to an athletic program? How does it impact potential marketing activities? 2. What were the most important criteria USCB utilized in its mascot decision? What…